H&M designers and buyers observe international trends all over the world in order to then design the always brand-new H&M collections.
The company was founded as early as 1947, and today, more than ever, attention is paid to price and performance. All products must meet three main criteria: top fashion, competitive price and good quality. The latter is taken seriously. The manufacturing process must be free of environmentally hazardous chemicals or other harmful substances and requires production under good working conditions.
At H&M, the whole family, from babies to young adults, will find the right garment; whether it’s business, leisure, outdoor, indoor, party or festival, there’s fashion for every occasion. And for every figure: even pregnant women and slightly plumper women can dress in top fashion at H&M. Chic and young fashion is available for everyone at H&M.